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HPK'S BLOG

VO4TA: Understand The Way They Want It Done

Acting is a service.  And your audition (if that’s a demo, a headshot, a go see, a reel, voice over, monologue, song, on camera etc.) shows what you are capable of bringing at that moment specifically to the project.  


 

To that end, it is super important to understand what people on the other end expect and what is the best way to communicate to a casting office, an agent, assistant, studio etc.  


How do you do that?


Ask.  


But it’s not as simple as it sounds.


Agents, managers, casting directors and all of their assistants have a constant barrage of information coming at them.  You cannot overestimate this volume.  And the time you take to understand how they each want information delivered to them will make such a massive difference to their relationship with you, it cannot be underestimated.


For example, in my particular world, I want an MP3 of your audition.  Not a WAV an AIFF, a MOV, a MP4 or another other audio format.  Just an MP3. And name it with your whole FIRST and LAST name in caps with a space in between.


Period.  That’s it.


Why?  Because in the course of MY workflow,  having that already in place saves me time, energy and effort.


Guess what?


Everyone else has different needs.  Every single person you interact with will want the important data about you for that project at that moment delivered a certain way.  And there really is no one way.  There is clarity, and that helps.  There are industry standards and that helps.  But very, very few of these are written down.  More often than not, they involve taking a moment and the energy to understand what works best for someone receiving your information.


And when people see you took the time to understand what they wanted and the way they wanted it (even if your execution isn’t perfect) it will pay off tremendously in the end.


How does the office want confirmation voicemails or emails left?  What is the resume format they would like?  How do I illustrate that I’ve received and understood all of the information you’ve given me?  When are good times to call, or times to never call?  Is there a good time to visit?  What if I’m late to an audition or an appointment?  Is there anything else you’d like me to know?  


Then act on it.


People prefer the path of least resistance.  (It’s why the MP3, the paperback book and the cardboard cup won the format wars).


Understand what they want and then give it to them and then get out of the way.  If you’ve done it right, very busy people working for you won’t notice - they’ll  receive your info and act on it.  


That is what you want.  


It’s when your information becomes a cumbersome pain in the ass of bad file names, long voicemails, multiple audio formats and crappy layouts that it all becomes a problem.  


Hugh P Klitzke blogs at at least twice a week at voiceoverfortheactor.com


You just don't realize how important file names are until you have to re-capitalize that same name again and again and again.

 

 

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This is a personal weblog. The opinions and ideas expressed here are my own and are not those of any of my employers.

 

 

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